Look at your left, then look at your right! Look at your traffic because you know the right traffic for your site! Know here on how!
You cannot match a red sock with a blue sock. Water and oil are not compatible either, since one is heavier. You also cannot pair a spoon with another spoon. Yes, there are nearly millions of things that we cannot pair. These things are not meant to pair since they do not complement each other. You cannot put French fries on top of mashed potatoes because they are both from potatoes. This logic goes the same with your website. You should also know the right traffic for your site.
Some website marketers use this certain strategy called “shotgun effect”, in advertising. They use it to cover-up as many viewers as they can. This is in order to “maximize” the effectiveness of their ads. Although this covers up a wide range of viewers, the compatibility of the ad with their traffic is not good enough. This is why the shotgun effect doesn’t do as much as targeted traffic. Compared to targeted traffic, shotgun effect does a blunt attack to its viewers, not caring whether it will be useful or not.
In order to get the most out of your website, you must know the right traffic for it. Remember that not every website traffic viewer will fit right in your website. This is why websites are classified through “niches” and “categories”.
Here are some points to remember in order to easily know the right website traffic for your website.
1. It causes lesser bounce rate – The proper traffic for your website must be interested in your niche. For example, if you are a pet-shop owner and you sell pets online, then the right traffic for you will probably be a pet-owner. Of course, pet-owners are inclined in purchasing because they most probably love pets. This means that pet-owners have higher tendencies of staying at your website and clicking on your website’s options before he actually leaves your website.
2. It generates higher conversion rate – Following the pet-store pet owner scenario, pet owners have more tendency in buying a pet from the shop because they know how to take care of pets. The rate of a successful purchase will increase whenever that person loves pets so much. This means that people who are very much interested in your niche is considered as right because of their high conversion rate.
3. It is loved by search engine crawlers – So if users do like your website so much that they tend to stay on your site and if they convert well, then we can also say that they are good ingredients for your SEO. As we all know, crawlers love websites that serve their visitors well. Since your website is loved by your “right” viewers, then your website will automatically be loved by crawlers. Crawlers will then give you award you with a great rank in SERPS.
So in short, when you know the right traffic for your site, you’ll probably enjoy more benefits. Less bounce rates, higher conversion rate, what more can you ask for?
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